Osman Yousefezada is the designer whose name is uttered not just in fashion circles but in the political elite. British designer Osman is having a moment, with the news that Sarah Brown had commissioned four outfits from the designer in the run-up to the election he has become the designer du jour.

Osman began his fashion career at an exceedingly young age, with an Afghan mother with a dress making business it seemed designing was in his blood. Despite an early foray into fashion Osman tried a host of other options including completing a masters at Cambridge before finally making the leap into the fashion industry. After working at Joseph for a brief period he showed his first collection which was quickly snapped up by Selfridges and Osman has not looked back since.

Now his designs can be seen on range of public figures including Sarah Brown as seen above at the Elle Style Awards, Anna Friel and Mischa Barton (yes that is the same dress as Sarah’s). In addition he has dressed Danni Minogue for the X-Factor…..surely there is no better stage for ones designs, except for perhaps an election campaign!

Why are his designs so popular? The key features of Osman’s collections are the masterful use of cut and drape techniques. Through his expertise he is able to create a collection that is not only elegant and beautiful but appropriate for a range of ages and figures.

Osman is available at Browns, Selfridges and Matches.