Erdem Moralioglu is the rising young star in British fashion whose name you really ought to remember. Since winning the Fashion Fringe award Erdem has gone from strength to strength. His background includes spells at Vivienne Westwood and Diane Von Furstenberg.

His characteristically feminine designs often adorned with botantical prints or delicate embroidery have become a worldwide hit. From wife of the British Prime Minister Sarah Brown (pictured above speaking at the Labour Party conference in one of his designs) to Ashley Olsen and Kiera Knightley, Erdem has dressed them all.