The British Fashion Council announced this morning that the very first Vogue Fashion Designer Fund winner would be Erdem Moralioglu. Erdem (pictured above with Laura Bailey at the Elle Style Awards) is a favourite designer over here at Lady Glamourazzi, frequently featured on the site we could not be more pleased!

Erdem beat the likes of British heavyweights including Christopher Kane, Nick Kirkwood, Richard Nicoll and Marios Schwab for a £200,000 prize and a years worth of priceless mentoring from the BFC and Vogue.

Erdem is available to buy online at net-a-porter or in store at Browns and Harvey Nichols but for the real fashion savvy head down to Bicester village where the British Designers Collective pop up shop includes Erdem designs at discount rates.

[Photo Credit Getty via Picapp.com]