Remember Baby G? It was the ultra cool, must have accessory back in the day, now with the super stylish new brand ambassador Pixie Lott, it’s about to make a comeback.

Baby G are made by Casio who have already seen a massive cultural revival, you can’t walk around London without seeing those trendy media types adorning a retro Casio collection watch. In her new video ‘Rude Boy’ Rihanna is seen proudly sporting an array of Baby G watches and with Pixie Lott now on board it seems Baby G’s are about to take off.

So for those who don’t remember what is Baby G all about? Made to last these watches are built with durability in mind with endurance, water resistance and battery life all optimised. And of course they come in a fabulous array of colours to mix and match according to your outfit/mood.

The watches modelled by Pixie range in price from £75 to £85. Where can you get your hands on a Baby G…check out the Baby G website.