It is no coincidence that I write this piece on the morning of the release of the new Sex and the City film. Sex and the City represents so many things to so many different people; an ode to the single girl, a tale of enduring friendship, a love affair with New York and finally a celebration of fashion. Ask a girl what comes to mind when you say ‘Sex and the City,’ ok she may say sex but she is probably more likely to say fashion. Which leads to the crux of this piece, how fashion has become so intrinsically entwined with film they are now inseparable.
You don’t have to think hard to come up with the names of films that in recent years have featured fashion at their forefront, ‘The Devil Wears Prada’ or ‘Coco Before Chanel’ and these are just the films that feature fashion as a theme. There are many more that come to mind whose themes are distinctly non fashion related, think that green dress worn by Keira Knightley in ‘Atonement’ or Julia Robert’s post-makeover outfits in ‘Pretty Woman.’ There is even a special place in my heart for the pastel pink Bob Mackie gown worn by Jennifer Lopez at the ball in ‘Maid in Manhattan.’

Of course film and fashion have always gone hand in hand outside the movie set. With the rise of celebrity came increasingly unrelenting publicity machines eager to advertise their films via red carpet appearances. So with a guarantee of endless column inches/tv features and blog posts designers are queuing up round the block to dress today’s hottest Hollywood starlets. So why has this obsession with what our screen icons are wearing transferred to their on-screen counterparts?
Two options: Firstly the cynical ‘look what has happened to society’ explanation. Commercialisation and the advertising industry have a lot to answer for. Let’s take Sex and the City, whilst the publicity afforded to designers may not have started with commercial purposes (Manolo Blahnik must bless the day Candace Bushnell created Carrie Bradshaw) it has certainly ended up that way. Which designer’s gowns are worn by the main character repeatedly and most prominently throughout the film….Halston Heritage. Who is the new Creative Director at Halston Heritage….Sarah Jessica Parker. Hmmmm Coincidence?

The second option goes to the root of what the film experience means. At its heart films are escapism, they allow us to leave the mundane surroundings of our own lives for a little while and lose ourselves in someone else’s. So what better way to escape then to head over to New York’s Bowery bar, sipping cosmos whilst dressed in next seasons Dior paired with four inch Louboutins. Ten years ago the majority of us probably wouldn’t have even heard of Christian Louboutin but now he is a household name. So as our exposure to all things fabulous has increased so has our expectations and perhaps the film industry is simply responding to demand.
But let’s not forget that this is not a new phenomenon, one of my all time favourite films is 50 year old ‘Breakfast at Tiffany’s’ simply for the chicness that is Holly Golightly and her Givenchy wardrobe. At the end of the day whether the responsibility for the uniting of fashion and film lies with the cold hand of commercialisation or simply the increasingly intricate nature of our imaginations is perhaps irrelevant. What matters is that we enjoy the fashion fabulous ride.
[Photo Credit via Picapp.com]